Gene Latta Ford FAQs

Your Questions About Gene Latta Ford, Answered

What are you most proud of?

At Gene Latta Ford, we are proudest of our customer service and the lasting relationships we build with drivers across our community.

What do customers compliment you on most?

Customers most often compliment our friendly staff, fair pricing, and welcoming, low-pressure buying experience.

What awards or recognitions has your dealership received?

Gene Latta Ford is an 8-time Ford President's Award winner and was voted Pick of the County by the Gettysburg Times in 2025.

How long has your dealership been in business?

Gene Latta Ford has been proudly family-owned and operated since 1973.

Do you have a tagline or unique promise?

Our guiding promise to every visitor is simple: "Customers Come First."

Buying & Financing

You can complete most of your vehicle purchase online at Gene Latta Ford—including choosing your vehicle, applying for financing, and getting an estimated trade-in value—followed by a quick in-store visit for signatures, which most online buyers finish in under an hour in a single visit.

While Gene Latta Ford does not offer direct dealership delivery, customers are welcome to arrange and pay for their own shipping or transport to have their vehicle delivered anywhere they would like.

We do not hold general reservations on in-stock inventory, though customers can place a deposit on an incoming vehicle if they wish to purchase it after reviewing the figures.

Yes, Gene Latta Ford works with customers from all over the continental United States.

Yes, customers are welcome to bring their own outside financing, and we also partner with 14 lenders—commonly working with Ford Motor Credit, Wells Fargo, and Truist—to help secure competitive terms.

We specialize in a wide variety of financing and leasing programs, including options for military members and veterans, first-time buyers, commercial and business accounts, college graduates, leases, 0% APR special rate programs, and prime rate financing.

Leasing at Gene Latta Ford lets you drive a new Ford for 36 months with lower monthly payments and return the vehicle at the end—ideal if you like driving a new vehicle every few years and drive under 12,000 miles annually. Financing means purchasing the vehicle with a loan (typically 60 to 84 months) so you build equity and own it outright once paid off, which is best if you drive higher miles or plan to keep your vehicle long-term.

Our buying process starts with a warm greeting and a conversation about what you are looking for, followed by selecting a vehicle of interest, completing a trade appraisal and test drive, reviewing and agreeing on clear numbers, finalizing finance paperwork, and handing you the keys to drive off.

Trade-In & Appraisals

Yes, Gene Latta Ford will buy your vehicle even if you do not buy one from us—we appraise your car, present an offer, and cut you a check once accepted.

Yes, you can trade in a vehicle that still has a loan balance; we will obtain an exact payoff figure, review how it affects monthly payments on your next vehicle, and help find a solution that works for you.

You can start with an instant estimate using our online trade appraisal tool, and our team evaluates every trade using a physical appraisal alongside current market data, vAuto, Black Book, and Kelley Blue Book (KBB).

If you owe more than your vehicle is worth, we explain your situation clearly, show how rolling the difference into new financing affects your monthly payments depending on your credit and deal structure, and walk you through all available options before you sign anything.

Service & Maintenance

Walk-ins are always welcome for Quick Lane maintenance at our Hanover service center, while appointments are recommended for more in-depth repairs to save you time—you can book online in under a minute or call 717-633-1999.

The average time for an oil change at Gene Latta Ford is 35 minutes.

Our standard non-diesel oil change is $110 for up to 6 quarts of semi-synthetic oil and includes a multi-point inspection and tire rotation, performed by certified Ford technicians using OEM parts so your factory warranty stays intact.

Our service department offers express service, loaner vehicles, shuttle service, vehicle pickup and delivery, mobile service at your home or office, night drop-off, and a comfortable waiting area with complimentary Wi-Fi and coffee or beverages.

Yes, Gene Latta Ford welcomes any Ford vehicle regardless of where you purchased it—honoring all Ford warranties and performing recall work at no cost—and our technicians also service all other makes and models.

Our Service and Parts department is open Monday through Friday from 7:00 AM to 4:00 PM, and Saturday from 7:30 AM to 1:00 PM (closed on Sundays).

Yes, we post pricing for our general maintenance items online so you can review transparent service costs in advance.

Electric Vehicles (EV) & Hybrids

Yes, Gene Latta Ford sells electric vehicles, led by our lineup of Ford EV models.

Yes, our service center is equipped to maintain and repair electric vehicles.

Yes, Gene Latta Ford is part of the Ford Blue Oval Charging Network.

Yes, we have certified EV technicians on staff trained specifically for electric vehicle service and diagnostics.

Yes, we recommend Ford hybrid models and also stock pre-owned hybrids across all makes and models.

Amenities & Accessibility

Guests visiting Gene Latta Ford can enjoy a complimentary water and coffee bar along with convenient vending machines while they shop or wait for service.

Yes, Gene Latta Ford is a pet-friendly dealership.

Yes, our dealership parking, entrances, and restrooms are all wheelchair accessible.

Locations Served, Hours & Languages

Gene Latta Ford is located at 1565 Carlisle Pike, Hanover, PA 17331, right off Route 94. Our sales hours are Monday through Friday 9:00 AM to 7:00 PM and Saturday 9:00 AM to 3:00 PM (closed Sunday), while Service and Parts are open Monday through Friday 7:00 AM to 4:00 PM and Saturday 7:30 AM to 1:00 PM (closed Sunday). Call us at 717-633-1999 or start a 24/7 chat on [www.genelattaford.com].

We primarily serve drivers throughout Hanover, Gettysburg, East Berlin, York, Spring Grove, and parts of Northern Maryland.

Our dealership is conveniently located right off Route 94 in Hanover, Pennsylvania.

Our Service department speaks both English and Spanish, and our Sales department speaks English with minimal Spanish assistance available.

Pricing, Affordability & Incentives

At Gene Latta Ford in Hanover, PA, we price every vehicle using live market data against every Ford dealer within 20 miles and show the full price breakdown online—MSRP, discounts, and OEM rebates—so you can compare before you visit, and we invite you to bring in any better price on the same vehicle from a nearby dealer.

Our inventory typically ranges from $30,000 to $100,000 for new vehicles and $10,000 to $105,000 for used vehicles.

Yes, we strive to maintain a selection of pre-owned vehicles priced under $20,000 for budget-focused shoppers while ensuring every vehicle we sell is safe and in good working condition.

We work with buyers across every credit tier—from 750+ down to sub-600—and welcome first-time buyers, customers rebuilding credit, and shoppers with no credit history.

As a dealership, Gene Latta Ford does not require a minimum down payment to purchase a vehicle, though a specific lender may occasionally stipulate an amount down depending on the loan structure.

No, we do not offer buy-here-pay-here financing; instead, we partner with 14 outside banks and lenders—including Ford Motor Credit, Wells Fargo, and Truist—to help customers across all credit profiles.

Current Ford incentives are listed alongside all new vehicles on our website and updated monthly, and our team specializes in stacking Ford Employee Pricing, special APR offers, Loyalty, Conquest, College Grad, First-Time Buyer, and Military/First Responder programs such as Ford Salutes Those Who Serve with our dealer discounts.

Fleet & Commercial

Yes, Gene Latta Ford has a dedicated Fleet and Commercial department managed by Bob Reder, whom you can contact directly at 717-633-1999 or bob.reder@genelatta.com.

We partner with all major commercial vehicle upfitters and also handle custom commercial vehicle orders tailored to your business needs.

Yes, we offer business loans, lines of credit, and fleet leasing, and Gene Latta Ford is proud to be one of the only COSTARS dealers serving York and Adams counties.

Warranty, Certified Pre-Owned & Policies

Yes, Gene Latta Ford regularly keeps more than 20 Certified Pre-Owned Ford vehicles in stock.

We offer two Ford Certified Pre-Owned tiers: Gold Certified vehicles include a 172-point inspection, a 12-month/12,000-mile comprehensive warranty, a 7-year/100,000-mile powertrain warranty, roadside assistance, and a vehicle history report, while Blue Certified vehicles include a 139-point inspection and a 3-month/4,000-mile comprehensive limited warranty.

Yes, our Royal Shield pre-owned vehicles include a 3-month/4,000-mile powertrain warranty, our Value vehicles come with a 30-day 50/50 powertrain warranty, and many other late-model used vehicles retain the remaining balance of their original factory warranty.

No, Gene Latta Ford does not offer a return, exchange, or money-back policy once a vehicle purchase is finalized.

We offer Ford Extended Warranty and service contract plans, including comprehensive coverage, powertrain-only coverage, tire and wheel protection, lease coverage, and scheduled maintenance plans.

Reputation & Community

Gene Latta Ford has over 2,000 customer reviews on Google with an average rating of 4.8 stars.

Customers consistently mention our excellent customer service, low-pressure experience, and fair pricing in their reviews.

Gene Latta Ford proudly supports local community organizations including New Hope Ministries and Love Lives.

Our dealership actively participates in and supports local holiday parades in the community.