Welcome to Gene Latta Ford

At our Ford dealership, we pride ourselves on putting you first. Conveniently located in Hanover, we're a short and convenient drive from areas such as East Berlin and Abbottstown, PA. With popular models from Ford available, we're sure we can match you with the right new F-150, Escape, or Ranger that's perfect for your needs.

Or, if a used crossover, SUV, or truck is a better fit for your budget, you can choose from one of the many that we offer. Stop in and see why people keep coming back to Gene Latta Ford for their automotive needs.

New Ford Vehicles for Sale

Start your journey towards driving excellence with our selection of brand-new Ford vehicles for sale. Whether you're looking for the tough Ford F-250 to handle farm duties or the versatile Ford Escape for weekend getaways to the scenic Appalachian trails, we have the ideal vehicle for you.

A simple click will lead you to our online inventory, where you will find the latest models boasting emerging technology, innovative features, and Ford's legendary reliability. You can search by model, trim level, and available options to find the perfect Ford for your needs, complete with detailed descriptions and high-quality photos. Together, we'll find an exciting and dependable new Ford.

Finance Your Ford

When searching for a Ford, you must ask two critical questions: "What type of vehicle do I need?" and "How am I going to pay for it?" At this point, you've already figured out the answer to the first question; now, let the pros in our finance center help you pay for it.

We know that our friends and family in Pennsylvania need to find a lease or loan that fits them and that if buyers have several financing options, it will be easier to pick the best offer. While you mull over your options, let us value your trade. This online tool provides a custom estimate of your car's trade-in value. Next, apply online for financing, and let's get ready to sign some papers for your new Ford.

Ford Service Headquarters

Eventually, you will need to get some maintenance done on your Ford vehicle, even if it's just a new set of tires. Our service center and parts team can help! Whether you're looking for an oil change or you need more involved, our service team is ready to help!

From genuine Ford parts to seasoned service and parts professionals, Pennsylvania drivers can look to our service team with confidence! From tire rotation assistance to oil changes, brake pad replacement, and beyond - our service and parts team is ready to help! Have a few lingering questions? Stop by or contact us today!

Visit Our Ford Dealership

We understand you have choices when it comes to purchasing a new vehicle, but we invite you to visit us at Gene Latta Ford. Come experience the excitement of driving a new Ford and let our friendly and knowledgeable team help you find the perfect vehicle and make your purchase process easy.

We are eager to help our friends in Hanover, Pennsylvania, find a Ford that meets their needs and exceeds their expectations. Contact us today to schedule a test drive; your new Ford journey begins today.

Shop Today's Highlighted Ford Deals

• F-150
• Maverick
• Escape