Here at Gene Latta Ford of Hanover Pennsylvania we greatly appreciate and support our military and first responders.  We have put together a great discount for those that put their life on the line.  To the heroes who give so much, we want to give back.  We can never show the depth of our appreciation to you, the men and women who have sacrificed so much for our country, but helping you save is a start.  If you are active duty, veteran, retired military, or first responder, you can take advantage of our military and first responder appreciation program and get cash back when you buy or lease a new Ford vehicle.  You've done your part to keep us free and safe from harm.  Let us do our part to make sure you get the service, selection, and value you deserve.