Specialty New Inventory

Experience Thrilling Off-Road Adventures with Specialty Vehicles from Gene Latta Ford

At Gene Latta Ford in Hanover, PA, we're excited to offer a selection of new specialty vehicles that are ideal for off-road enthusiasts and those seeking stylish, high-performance trucks. Our lifted and customized  RTR, Rocky Ridge and Black Widow models provide the ultimate combination of rugged capability and sophisticated design to help you conquer any terrain in unmistakable style.  

We're proud to partner with Fox Factory PVD, who works directly with Ford to upfit these vehicles before they even arrive at our dealership. That means you can drive away in a brand-new, professionally upfitted vehicle with confidence.

Each of these vehicles comes with a 3-year / 36,000-mile bumper-to-bumper warranty, which works hand-in-hand with the Ford Factory Warranty. Your warranty coverage remains intact-you get the benefit of both Ford and Fox Factory's expertise without compromising protection.

Unleash Your Inner Adventurer with Rocky Ridge Trucks

F-150

For over 40 years, Rocky Ridge has been engineering some of the boldest, most aggressive trucks on the market. Designed and built in the USA, these uncompromising vehicles are ready to take on everything from tough job sites to thrilling trails. With lifted suspensions, heavy-duty components, and eye-catching custom touches, Rocky Ridge trucks are the optimal choice for drivers who demand the most rigorous off-road performance.

    F-250

When you step up into a Rocky Ridge truck from Gene Latta Ford, you'll experience the confidence that comes with knowing your vehicle is built to handle any challenge. Whether you're navigating rocky paths or simply turning heads on the street, these trucks deliver an unforgettable driving experience. Accept no substitutes - it's time to get behind the wheel of a Rocky Ridge pickup and unleash your inner adventurer.

Sophisticated Style Meets Serious Capability in Black Widow Trucks

F-150

For a spectacular combination of refined style and rugged performance, explore our Black Widow line of specialty trucks. These vehicles boast a range of custom features that set them apart from the crowd, including unique exterior and interior design elements, upgraded suspensions, and high-end accessories.

F-250

Black Widow trucks are designed to provide uncompromising comfort and unmistakable style, whether you're cruising city streets or exploring off-road trails. With their aggressive stance, sleek black accents, and premium materials, these vehicles make a bold statement wherever they go. Enjoy maximum capability and striking design cues with a Black Widow truck from Gene Latta Ford.

Find Your Dream Truck at Gene Latta Ford

Ready to heighten your off-road excursions? Visit Gene Latta Ford in Hanover, PA to browse our impressive selection of Rocky Ridge and Black Widow specialty trucks. Our well-informed sales team will help you find the idyllic vehicle to match your lifestyle and off-road ambitions.

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  1. Gene Latta Ford Inc

    1565 Carlisle Pike
    Hanover, PA 17331

    • Sales: (717) 633-1999
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Get in Touch

  • Contact our Sales Department at: (717) 633-1999
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-3pm
  • SundayClosed