Specialty New Inventory

For over 40 years, Rocky Ridge has been engineering some of the boldest, most aggressive trucks on the market. Designed and built in the USA, these uncompromising vehicles are ready to take on everything from tough job sites to thrilling trails. With lifted suspensions, heavy-duty components, and eye-catching custom touches, Rocky Ridge trucks are the optimal choice for drivers who demand the most rigorous off-road performance.

When you step up into a Rocky Ridge truck from Gene Latta Ford, you'll experience the confidence that comes with knowing your vehicle is built to handle any challenge. Whether you're navigating rocky paths or simply turning heads on the street, these trucks deliver an unforgettable driving experience. Accept no substitutes - it's time to get behind the wheel of a Rocky Ridge pickup and unleash your inner adventurer.

For a spectacular combination of refined style and rugged performance, explore our Black Widow line of specialty trucks. These vehicles boast a range of custom features that set them apart from the crowd, including unique exterior and interior design elements, upgraded suspensions, and high-end accessories.

Black Widow trucks are designed to provide uncompromising comfort and unmistakable style, whether you're cruising city streets or exploring off-road trails. With their aggressive stance, sleek black accents, and premium materials, these vehicles make a bold statement wherever they go. Enjoy maximum capability and striking design cues with a Black Widow truck from Gene Latta Ford.