You Pay What We Pay | Embrace Great Savings on Your Next New Ford

Embrace an amazing change and elevate your driving lifestyle. At Gene Latta Ford, you'll experience a world of great deals that change how you look at shopping. Our incredible inventory is only one reason why shoppers in Hanover, PA, visit our dealership regularly. Another reason is the awesome deals they can enjoy.

How the Program Works

You may have heard of Ford's AXZ Plan. This plan is designed for Ford employees, retirees, and members of their families. It's an exclusive way that they can save when purchasing a new Ford. Ford's From America, For America event opens the door, allowing everyone to get savings that were previously geared toward Ford's current and former employees. The best part is that the savings don't stop there. This plan also allows shoppers to stack additional public and private incentives to maximize the money they can save.

This pricing event allows drivers to select qualifying 2024 and 2025 Ford models. Explore incredible vehicles like the:

• Ford F-150®
• Ford F-150 Lightning®
• Ford Escape®
• and Ford Ranger®

and take your journey to the next level. When you're ready to achieve more, contact the team at Gene Latta Ford.

Schedule a Test Drive

Visit our dealership online or in store and take a test drive in your next new Ford. We look forward to serving you and helping you save.