Ford has been a part of the Hanover community since 1950. Gene came to Hanover in August of 1973 to what was then known as Valley Motors Ford. He bought in to the business from Mr. Ken Myers, a well-respected businessman in the Hanover Community, and operated the business until the buyout was completed in 1981; it was at that time the name was changed to Gene Latta Ford.

Gene had asked Mr. Myers why he never put his name on the building; he said that he wished he had years ago and told Gene that if he planned on being a responsible citizen in the community, then he should put his name on the building. That decision has helped shape and build GENE LATTA FORD into what it is today. Our family has tried to be a responsible citizen in this great community; I still believe today that we can be proud to have our name on the building in this community.

In December 1990, Mr. Mountjoy of Mountjoy Buick approached Gene about buying his Buick franchise. Mr. Mountjoy saw how Gene treated people and only wanted to pass along his business to someone who treated people the way he would treat them. At that time, Gene Latta Buick joined the family.

From 1973 until 1994 Gene Latta Ford operated out of the facility on Dart Drive for sales, service, parts and body shop. In Sept of 1994, the sales operation was relocated to our current Carlisle Pike location. Shortly thereafter, our Service and parts business moved out to join the sales center in May of 1999.

In January of 2004, Gene retired from the daily operations of Gene Latta Ford and his son, Steve, who has been with the company since he was 14 years old, took over as President and ran the daily operations.

In February of 2008, the Buick franchise was sold back to General Motors as a part of GM's strategy to put their franchises together. Gene Latta Ford still operates out of our current facility and is stronger than ever; offering some of the best products in quality, safety, design and technology on the planet.



Gene Latta Ford Inc

1565 Carlisle Pike
Directions Hanover, PA 17331

  • Sales: (717) 633-1999
  • Service: (717) 633-1999
  • Parts: (717) 633-1999


  • Monday 9:00 AM to 7:00 PM
  • Tuesday 9:00 AM to 7:00 PM
  • Wednesday 9:00 AM to 7:00 PM
  • Thursday 9:00 AM to 7:00 PM
  • Friday 9:00 AM to 7:00 PM
  • Saturday 9:00 AM to 3:00 PM
  • Sunday Closed